Articles on Web design
All posts in the Web design category at a glance.
Websites for Tiling Contractors: Trust Beyond the Master Craftsman Title
Scrapped in 2004, mandatory again since February 2020: why a master craftsman qualification alone no longer settles the quality question for tilers.
Websites for Scaffolding Firms: Two Clients, One Trust Anchor
Construction firms and private homeowners buy scaffolding in entirely different ways. What each needs on the website, and why the inspection record wins jobs.
Websites for Opticians: Sell the Eye Test, Not the Frame
No independent optician wins a price comparison against chains and online sellers, and none needs to. Why the website has to sell the examination instead.
Websites for Joiners and Cabinet Makers: When No One Is In A Hurry
No call-out, no urgent trigger: for a joinery business, the reference gallery does the convincing. What a configurator can do here, and where it fails.
Websites for Independent Garages: Put the Warranty Question First
Almost no independent garage explains its strongest argument: the EU rule securing parts access and keeping the manufacturer warranty intact.
Websites for Farm Shops: A Season Calendar, Not a Brochure
A farm shop website is a running schedule, not a one-off page: what is ripe this week, when you can pick your own, and what the vending machine still holds.
Websites for Carpenters and Timber Construction: Two Very Different Clients
A private roof truss customer and a commercial timber-frame client look for completely different proof. Why one generic page rarely convinces either.
What Does a Website Cost? Honest Numbers for 2026
Realistic price ranges for websites in 2026: what a landing page, a full business website and a relaunch cost - and what actually matters in a quote.
Websites for Veterinary Practices: Availability Beats Polish
Why pet owners search for availability and costs in an emergency, why price silence backfires under the German fee schedule, and what belongs above the fold.
Websites for Plumbing and Heating Firms: Two Customers, One Site
An emergency call-out and a planned heating replacement are two entirely different customers. How one website serves both without losing either.
Websites for Painting Contractors: Photos That Win Actual Work
In the painting trade, the photo set is the services page. Why finished walls convince nobody, and what actually triggers the enquiry instead.
Websites for Landscapers: Season, Budget and Maintenance Contracts
In landscaping the enquiry forms months before the job. How a website uses that lead time, filters budgets and sells maintenance contracts.