Articles on Technical SEO
All posts in the Technical SEO category at a glance.
WordPress or Custom Build? Run the Five-Year Numbers
WordPress powers a large share of the web, and for good reasons. What it actually costs to run, where it wins outright, and when a custom build makes sense.
Websites for IT Service Providers: Your Own Site Is the Work Sample
An IT provider with a slow, insecure website refutes its own pitch. What an IT manager checks in the first few minutes, and what follows from it.
Website Maintenance in 2026: What It Costs and What Must Be In It
What website maintenance actually covers, what the market charges for it, and how to spot an empty maintenance contract before you sign it.
Website Hosting for Businesses: What Actually Matters in 2026
Shared hosting, managed hosting or a platform: what the difference means for load time and resilience - and who actually owns the domain at the end.
SEO Costs 2026: What Visibility Really Costs
What SEO realistically costs small and mid-sized businesses: one-off optimisation versus ongoing management, and what should be included in the price.
A GDPR Check for Your Website: The Gaps That Are Almost Always There
Fonts from someone else's server, maps without consent, analytics before agreement: the typical gaps on SME websites, as a list you can actually check.
Blog Posts That Rank: Structure, Length and Citability in 2026
How a blog post needs to be built to rank in Google and get cited by ChatGPT and Perplexity in 2026 - structure, length, schema and internal links.
Schema.org for Local Businesses: Why Generic Markup Does Nothing
Which five schema types local businesses actually need, why auto-generated plugin markup is usually worthless, and how to link and test it correctly.
robots.txt in 2026: Why Blanket Blocking or Allowing Is Both Wrong
Which AI crawlers exist, what robots.txt actually controls, and why neither blocking every bot nor allowing every bot is a considered decision.
SEO Agency for Trades: What a Serious Provider Actually Promises
No provider controls Google rankings. What an SEO agency can deliver for trades businesses, what it costs, and which promises are simply dishonest.
Core Web Vitals 2026: What the Three Numbers Really Mean for Ranking
The current target values for LCP, INP and CLS, the most common causes of poor scores, and a plan to get your Core Web Vitals into the green.
XML Sitemaps in 2026: What Actually Belongs In One
Size and URL limits, which pages belong in a sitemap and which ones damage it, and why lastmod matters more today than priority and changefreq.