Skip to main content
Service

Articles that get found and turn into enquiries

Articles built around the questions your customers actually ask before buying, written, linked and measured like a sales channel.

Free first callSee pricing

The packages sold as content marketing deliver a quantity, not a result: four posts a month, 800 words, keyword in the first paragraph. What you end up with is a blog nobody reads, because every piece was written for a research tool rather than for the person about to make a decision.

We do this for ourselves first. Our own blog holds 109 articles, each written to answer one specific question and linked internally so a reader can travel from the first search result through to the offer. That is the only proof we consider credible: not someone else's case study, but a body of work you can read for yourself.

The uncomfortable side belongs here too: content is slow. The first articles will show nothing for months, and if you need revenue within six weeks, paid advertising serves you better. Content builds an asset that still carries you two years later, but it will not pay next quarter's bills.

Who this suits

A fit if

  • Your customers research before enquiring and ask real questions along the way
  • You sell something that needs explaining, where trust comes before price
  • You can hold out for twelve months before judging the result
  • Your team holds expertise that so far only appears in customer conversations

Not a fit if

  • You need enquiries within the current quarter
  • Nobody on your side has time for one subject-matter question a month
  • Your offer is purely price-driven and needs no explanation
  • You want to buy word volume rather than a topic plan

What is included

  • A topic plan drawn from real customer questions, sales objections and search data, sorted by buying stage
  • Researched articles with a clear search intent, a scannable structure and a single next step
  • Editorial review of every piece: facts, figures with a source, your form of address, your vocabulary
  • Internal linking into the cluster and the service page, so single articles become a path
  • Per-article reporting: views, dwell time, enquiries, and the decision on what gets cut

How we work

  1. 01

    Collecting the questions

    We go through your inbox, your quotes and your sales calls and note what customers actually ask. Search volume comes afterwards as a filter, not as the starting point.

  2. 02

    Clusters instead of single pieces

    The questions are grouped into topics and mapped to the stages before a buying decision. Each group gets one anchor page and several posts pointing at it.

  3. 03

    Writing and checking

    We write the draft, you check the substance. Language models help with research and first drafts, but every published line passes an editorial check.

  4. 04

    Measuring and pruning

    After three months we can see which articles hold readers and which produce enquiries. Anything that moves nothing in twelve months gets rewritten or deleted rather than maintained.

What it costs

On the German market a single researched article runs roughly between 150 and 800 euros net, depending on depth and length, and higher again at full agencies. Ongoing work covering a topic plan, editing and reporting typically sits between 1,000 and 5,000 euros net per month in the mid-market. Those are market ranges taken from public price lists, not fixed prices. We work smaller: a topic plan and a handful of articles a month that demonstrably bring enquiries beat a volume package nobody reads.

Common questions

Further reading

Let us talk about Content marketing

A conversation where we listen first and then say honestly whether and how we can help.

Free first callAll services