Articles on Web design
All articles from Heistermann Solutions, page 2 of 5.
Websites for Hair Salons: Bookings, Not a Second Instagram
Why salons do not need a second Instagram feed but online booking and visible prices - and when a new website is the wrong investment altogether.
Websites for Funeral Directors: Information, Not Marketing
Why marketing language backfires for funeral directors, why prices belong in the open, and why availability, deadlines and process are what count.
Websites for Electricians: Separating Domestic, Trade and Industry
Electrical firms serve three customer groups with incompatible buying logic. Why most websites serve only one of them - and it is the least profitable.
Websites for Driving Schools: Two Readers, One Pricing Problem
Driving school websites must convince teenagers and the parents paying the bill. Why the fee list is the most important page and how to build it properly.
Websites for Commercial Cleaning Companies: Show the Calculation
Why a price per square metre cannot exist on a cleaning website, why the legal wage floor is your best argument, and what procurement looks for.
Websites for Home Care Services: Families and Carers at Once
A home care service rarely lacks enquiries - it lacks staff. Why the careers page is often the more important home page, and how to serve both audiences.
Websites for Car Dealerships: The Workshop Beats the Stock List
Why vehicle stock can stay on the marketplaces, why aftersales is the real conversion, and what still belongs to you despite manufacturer brand requirements.
Websites for Beauty Studios: Explain, Do Not Show Before and After
Why treatments need explaining on the website, what German law says about before-and-after images, and how to price a course of treatments honestly.
Website Builder or Custom Build? Where the Line Actually Sits
Wix, Jimdo, Squarespace and Webflow against a custom-built website: when a builder genuinely is the right call, and where it stops working.
Building an Accessible Website: What Actually Counts in Code
Contrast, keyboard operation, focus, forms and alt text: what accessibility actually means in code, and why overlay tools replace none of it.
Agency, Freelancer or Web Studio: Three Models Compared
Cost, point of contact, speed, breadth and continuity risk across the three models, honestly compared, including where small providers are weakest.
Accessibility Act 2026: Who Actually Needs an Accessible Site
Germany's accessibility act has applied since June 2025, but it does not cover every website. Who is genuinely caught, and where the exemption stops.