Knowledge that helps your website grow.
All articles from Heistermann Solutions, page 4 of 13.
Websites for Beauty Studios: Explain, Do Not Show Before and After
Why treatments need explaining on the website, what German law says about before-and-after images, and how to price a course of treatments honestly.
Websites for Bakeries and Butchers: Hours and Pre-Orders
Customers of bakeries and butchers search for opening hours and the nearest shop. Why the Google profile beats the home page - and what the site is still for.
Website Subscription or One-Off Price? Both Models Costed
When a website subscription beats a one-off project, when it is the worse deal, and which cost items are missing from both calculations.
Website Maintenance in 2026: What It Costs and What Must Be In It
What website maintenance actually covers, what the market charges for it, and how to spot an empty maintenance contract before you sign it.
Website Hosting for Businesses: What Actually Matters in 2026
Shared hosting, managed hosting or a platform: what the difference means for load time and resilience - and who actually owns the domain at the end.
Website Builder or Custom Build? Where the Line Actually Sits
Wix, Jimdo, Squarespace and Webflow against a custom-built website: when a builder genuinely is the right call, and where it stops working.
SEO Costs 2026: What Visibility Really Costs
What SEO realistically costs small and mid-sized businesses: one-off optimisation versus ongoing management, and what should be included in the price.
GEO Instead of SEO: How to Get Found in ChatGPT and Perplexity
How search is shifting from result lists to AI answers, what GEO and AEO actually mean, and the concrete steps small and mid-sized businesses should take.
A GDPR Check for Your Website: The Gaps That Are Almost Always There
Fonts from someone else's server, maps without consent, analytics before agreement: the typical gaps on SME websites, as a list you can actually check.
Building an Accessible Website: What Actually Counts in Code
Contrast, keyboard operation, focus, forms and alt text: what accessibility actually means in code, and why overlay tools replace none of it.
AI Website Builders in 2026: What They Do and Where They Fail
What AI builders genuinely deliver in 2026, why building was never the expensive part, and the question that actually decides whether a website works.
Agency, Freelancer or Web Studio: Three Models Compared
Cost, point of contact, speed, breadth and continuity risk across the three models, honestly compared, including where small providers are weakest.