Articles on GEO optimisation
All articles from Heistermann Solutions, page 2 of 2.
Bing Copilot: The Overlooked AI Channel for B2B Visibility
Why Bing Copilot is a distinct visibility channel alongside ChatGPT and Google AI Overviews, and which technical steps actually move the needle there.
Voice Search 2026: How Assistants Pick Local Providers
Why voice search returns one answer instead of a results list, what that means for your own visibility, and which concrete steps local providers should take.
ChatGPT, Claude and Gemini Compared: How They Build Recommendations
How ChatGPT, Claude and Gemini differ in how they reach a provider recommendation - and why a shared foundation beats platform-specific tricks.
Measuring AI Visibility 2026: Tools and Manual Methods Compared
Which tools can track AI visibility today, where their limits sit, and why the manual, repeatable sample remains a legitimate, often sufficient method.
Industry-Specific AI Visibility: There Is No Universal Checklist
Why a generic AI SEO checklist fails across industries, and which facts a model can actually cite in B2B, local business and YMYL topics.
Zero-Click SEO 2026: Turning Visibility Without a Click Into Value
Why a growing share of searches end without a click, which new goals matter more as a result, and how businesses can measure that kind of visibility.