Articles on Conversion
All articles from Heistermann Solutions, page 2 of 3.
GDPR in Email Marketing: What Is Actually Required
Double opt-in, the documentation duty, mandatory disclosures and the narrow existing-customer exception under German law - orientation, not legal advice.
Hiring an Email Marketing Agency: Scope and Process
What a genuine email marketing agency delivers, how the process runs from setup to reporting, when outsourcing pays off, and how to spot a good provider.
Email Marketing for Trades Businesses: Activate Your List
Why your own customer list is the most underrated asset in the trades, and how maintenance reminders and reactivation bring work back automatically.
Email Marketing Cost in 2026: Models and Price Drivers
What email marketing costs in 2026, the pricing models available, and the factors that genuinely drive the cost of setup and ongoing management.
Email Marketing Tools Compared: The Right Criteria
Why the choice of email marketing tool gets overrated, which six criteria actually matter, and how Brevo, CleverReach, rapidmail and others compare.
Combining Email, SEO and Content Instead of Splitting Them
Why SEO, content and email booked separately leave gaps, what role each channel plays in the funnel, and how the chain works in a worked example.
Why the Newsletter Is Your Most Valuable Channel
Email depends on no platform algorithm. Why a small, real list beats a large bought one, and how to build one in 90 days with no prior experience.
ToFu, MoFu, BoFu: Planning Content Along the Buying Journey
Why content without funnel logic falls flat, which content fits which stage, and how internal links turn separate articles into a path instead of dead ends.
What Is Email Marketing? The Entry Point Without Detours
Email marketing explained: the three building blocks, what is legally required, what getting started costs - and why most businesses start in the wrong place.
Building a Welcome Sequence: Email by Email to an Offer
How to build a welcome sequence after signup: goal per email, timing, subject line patterns, and why clean consent matters more than any piece of copy.
Google Ads Agency for SMEs: Cost and How to Choose
When Google Ads is worth it for SMEs, what an agency realistically costs, and how to spot a trustworthy provider - written with no stake in the sale.
Landing Page Cost 2026: Pricing and What to Include
Realistic price ranges for a landing page in 2026, what separates a strong page from a conversion drain, and when the investment pays off.