A feed moves on. A website stays put.

Alissa Julie Schulze manages social media for businesses in sustainable tourism, from tour operators to restaurants, covering everything from strategy and reels to community management. Until spring 2026 she won clients through LinkedIn alone. She had no website of her own.

The problem is not one of craft but of structure. A LinkedIn post gets its attention in the first few days and then disappears into the feed. Anyone who had heard of her and wanted to check whether she suited their business found no organised overview of services, work samples and results, just a profile to scroll back through. For someone whose job is making brands visible, that is an awkward gap.

An English-language site, because her clients are spread around the world rather than based in Germany. It does not open with Alissa but with her audience's problem: tourism is changing, and many social media accounts are not keeping up. Only then come the services, sorted into three blocks: strategy, content, and management with reporting.

Most of the space goes to evidence. A case study with a real client, Finca Curubanda, shows what she took on there, from audience and competitor analysis to reels and captions in English and Spanish. Next to it, reels from her work can be watched directly. A LinkedIn profile can link to work samples; a website of her own can show them.

After that come a section about her, the three steps of working together and a dedicated contact page. Its form asks for the business and its website as well as name and email, so she knows who she is dealing with before she replies.

A social media channel and a website do different jobs. The channel creates attention; the website holds on to it. Without a website, every post ends in a profile sorted by recency rather than by persuasiveness. With one, there is a place every post can point to, where the strongest work sits at the top no matter when it was made.

The same holds for any service that is hard to describe and easy to show. If people mostly find you through referrals or social networks, you do not need a large website, but you do need one where your work is organised and stays visible.

Since the launch she has received three times as many inquiries as before. The count includes every inquiry, not only those through the contact form. So the figure does not separate the share that came directly through the website from the share that still came through LinkedIn.

That means it is no proof that the website alone did it. It does fit what was missing before: a place where prospects can form a view before they get in touch.